Dr. Cheryl Bacon

Phone: 325-674-2812
FAX: 325-674-2139


Post address:
ACU Box 27892
Abilene, Texas 79699-7892

Office: Don Morris 301

Read Dr. Bacon's statement of support for the mission of Abilene Christian University.

Dr. Cheryl M. Bacon, APR,
Professor of Journalism and Mass Communication
Chair, Department of Journalism and Mass Communication

Formal Education
B.A. cum laude ACU 1976 Mass Communication & Political Science
M.A. ACU 1979 Mass Communication (business minor)
Ed.D. (4.0 gpa) Texas Tech 1991 Administration

Dissertation: From Spain to Edgewood v. Kirby: A legal and historical analysis of the development of the Education Article of the Texas Constitution and its amendments. Texas Tech University, 1991

Recognized in the 1992 edition of the Texas Tech Techsan as an outstanding graduate of the College of Education.

APR (Professional Accreditation by Public Relations Society of America) 1993

Professional Experience
Abilene Christian University (faculty)
Instructor JMC 1979-81
Assistant Prof. JMC 1990-94 (tenured)
& director of Public Relations Division
Associate Prof. JMC 1994-present
Director of Advertising/PR Division 1996-1998
Chair, Department of Journalism and Mass Communication
Promoted to Professor fall 2001

Abilene Christian University (staff)
Director of Alumni Relations 1/89 - 5/90
Dir. of Development Programs 10/87 - 12/88
Dir. of Auxiliary Enterprises 9/86 - 10/87
Assistant to the President 6/85 - 8/86
Dir. of Information. & Publications 7/83 - 5/85
News Information Director 6/81- 6/82

Zachry Assoc., Inc.
Copywriter/Editor Herald of Truth International 10/78 - 4/79

Railroad Commission of Texas, Austin,
Information Specialist 5/76 - 8/77

Documentation of publications and presentations
Juried publications and presentations
“Making Connections Through Learning Communities: A Case Study in the Creation and Development of Learning Communities at Abilene Christian University,” with Durrington, C. refereed presentation for the Conference on Learning Communities, University of South Florida, Tampa, Fla., March 1999.

Durrington, C., & Bacon, C.M. (1999). Making Connections Through Learning Communities: A Case Study in the Creation and Development of Learning Communities at Abilene Christian University. HE032419 ERIC

Publication for professional periodical
“Yearbook Marketing: Applying the Four C’s,” College Media, October 1999.

Other Publications

“His Honor’s Poetic Justice, ” ACU Today, Fall 1994.

“Together,” ACU Today, Fall 1994.

“His Honor’s Poetic Justice, ” (reprint) The Texas Prosecutor: The Official Journal of the Texas District and County Attorneys Association, Vol. 24, No. 6 and Vol. 25, Number 1 (Double issue). 1994.

“Into the Gap,” ACU Today, Winter 1995.

“Angel of Mercy, Day of Despair,” ACU Today, Spring 1995.

“Mildred and Nellie,” ACU Today, Spring 1995.

“Caring for Kids,” ACU Today, Fall 1995.

“Miss Billingsley Goes to Washington,” ACU Today, Fall 1995.

“God’s Wordsmiths,” ACU Today, Summer 1996.

“Carroll Osburn,” ACU Today, Summer 1996.

“Not the Same old Bean,” ACU Today, Winter 1997.

“The Apostle Doc,” ACU Today, Spring 1997.

“Directing the Sounds of Success,” ACU Today, Fall 1997

“Jesus, Redeemer, Messiah: A Hymn for the Jubilee Year 2000,” text with Sally Reid.

“Preserving the Common Good,” ACU Today, Winter 1998.

“Movie Minds,” ACU Today, Fall 1998.

Proofreader. No Ordinary University. John Stevens. ACU Press. Abilene, TX. 1998.

“Why I Teach,” ACU Today, Winter 2000.

“Body and Soul: Teacher-turned-pediatrician empathizes with challenges her young patients face,” ACU Today, Winter 2000.

Honors related to creative productivity

Grand Award, General Feature Writing. 1995. Council for Advancement and Support of Education, Southwest Dist. IV. “His Honor’s Poetic Justice.”

Third Place, General Feature Writing. 1996. Council for Advancement and Support of Education, Southwest District IV. “Mildred and Nellie.”

Grand Award, Magazine. 1998. Council for Advancement and Support of Education, Southwest District IV. (Presented to editorial staff)

Special Award, General Writing Collection, 1999. Council for Advancement and Support of Education, Southwest District IV.

“Jesus, Redeemer, Messiah: A Hymn for the Jubilee Year 2000,” text with Sally Reid, was selected by the Vatican’s Artistic-Cultural Commission for the Jubilee Year 2000 to be performed four times during the final week of 1999 as part of the Jubilee concert series in Rome, and as the finalé for the Maria mater Mundi, a concert dedicated to celebrate the opening of the XX Marian-Mariological International Congress Sept. 16, 2000, in Vatican City.

Note: In CASE competitions, Grand, Special and Achievement awards are first, second and third place honors, respectively.

Workshops, seminars and speeches

Leadership/Board training. Junior League of Abilene. September 1990.

Speaker, Legislative Relations Workshop. Independent Colleges and Universities of Texas. University of Dallas. October 5, 1990

Speaker, Legislative Relations Workshop. Independent Colleges and Universities of Texas. McMurry College. October 16, 1990

Speaker, Media Relations and Fund Raising. Abilene Coordinating Council Seminar on Media Relations. Feb. 8, 1991. Abilene Christian University. (CEU credit was awarded to attendees.)

Speaker, Mass Communication Evangelism Symposium, “Writing as a Ministry for Women,” February 1992.

Facilitator Training — Abilene Education Summit, sponsored by the Chamber of Commerce, April 1992

“Public Relations Strategies for Effective Crisis Management,” co-presenter with Dr. Jeff Warr. Center for Non-Profit Management training program. May 1992.

“Improving your Church Bulletin,” Church Secretaries Workshop. Abilene Christian University. July 1992.

Speaker, Parent Education Program, Abilene High School and Cooper High School. November 1992

“How Did We Get in This Mess? An Historical Look at the Texas School Finance Crisis,” a speech to the members of Leadership Abilene, January 1993.

Facilitator Training – Abilene Youth Education Summit, sponsored by Leadership Abilene, February 1993.

“How to Make your Congregation’s Publications More Effective, ” Mass Communication Evangelism Symposium. February 1993.

“Media relations: a primer,” speech to City of Abilene management level employees, Nov. 10, 1993, as part of a training session sponsored by City of Abilene.

“Media relations for Board and Commission Members,” Jan. 18, 1994. a speech to members of City of Abilene Boards and Commission members as part of training session sponsored by City of Abilene.

“Reformatting the Church for the 13th Generation,” co-presenter with Dr. David Wray. 10th annual Youth and Family Ministers Conference. Abilene Christian University. Feb. 25, 1994.

“Communication skills for the Non-Profit Executive,” March 14, 1994. Speech to members of the Abilene Chapter of National Society of Fund-Raising Executives. Petroleum Club of Abilene.

Group Facilitator. 11th annual Youth and Family Ministers Conference, Feb. 23, 1995.

Media Relations and Publicity Workshop. City of Abilene management level employees, Aug. 13, 1996

Media Relations and Publicity Workshop. Texas Symphony Orchestra Association State Convention, Abilene, April 1997

Media Relations and Publicity Workshop. Classical Chorus of Abilene Board of Directors Orientation, June 1997

“Better than Recycling: The Paperless Classroom.” A workshop
Teaching and Learning Technology Roundtable, November 1997
College of Arts and Sciences, October 1997
Department of Undergraduate Bible, November 1997

“Growing Professionally: What it Takes to Be Taken Seriously.” Panel Member. McNair Scholars Program Seminar, Jan. 30, 1998

Panel Respondent. Christian Higher Education in Church of Christ-related Universities, Feb. 28, 1998

“Writing it Right,” training for City of Abilene managers, spring 2000.


Client: Abilene Christian University

Special Event Production – President’s Circle Dinners, 1995-1998
Don Morris Society Dinners, 1995-98
Responsibilities include concept development, program coordination and direction, participant selection and scripting, decorations, agenda, etc.

ACU Today – See publications list for titles

To Lead and To Serve Campaign – author of Case Statement

Direct marketing – Rewrote Admissions Office correspondence cycle, 1994
(Approximately 60 different mailed pieces)

Copy writing and editing for the President’s Office, ACU Foundation and Development Office as requested

Client: Statler and Company – Political strategist and copywriter – Go Expo! Bond election campaign; Chuck Statler for Taylor Co. Comm. Pct. 4; Versie Brown for City Council; HARPPAC fund-raising letter; Assorted local campaigns, 1988-present; Non-profit – Abilene Zoo

Service on University, College and departmental committees

Southern Association of Colleges and Schools Self Study. Chairman, Board of Trustees Sub- committee; member, Alumni Relations Sub-Committee. 1989-90.

Southern Association of Colleges and Schools Self Study. Steering Committee. September 1998-April 2001

Centennial Commission member. 2000-present

University Undergraduate Academic Council, 1999-2002.

University Planning Committee, 2000-2003.

University Budget Committee, 2000-2003.

Loan Committee. ACU Credit Union. 1990-91.

Program Chairman, Inaugural Committee. 1991-92.

“A People with a Purpose,” video training presentation script. 1992-93.

Student Life Committee, 1991-92, 1994-96, 1997-98

Graduate Council, 1992-1994.

Steering Committee, “InDeed! A Musical Tribute to Bob Hunter,” Sept.-Oct. 1993.

Image Task Force. Large group and Employee Relations sub-committee, 1992-93.

Faculty Senate. 1994-95, Chairman, Nominating Committee, 1993-94; Chairman, Faculty Compensation Committee, 1994-95; Co-Chairman, Constitutional Revision Committee, 1996-98; Secretary, 1998; Chair-elect, 2000-01, Chair 2001-02, Past Chair, 2002-03

Dean’s Special Committee on Faculty Compensation. 1994-95.

Admissions Committee, 1995-97.

ACU Web Team, 1996 - present

College of Arts and Sciences Academic Council, 1997-1999.

University Undergraduate Academic Council, 1999-2002.

Learning Community Faculty Fall Semesters, 1999-present.

Mentor, McNair Scholars Program, 1998

Search Committee for Alumni Relations Director, 1998.

Gutenberg Dinner Coordinator, 1993-2001

Mass Communication Ministry Symposium and Joint Symposium, co-chair, 1991-2001

JMC Spring Awards Event, coordinator, 1991- present

Service to the community, church and profession

Emcee. Spotlight on Teachers Banquet. Sponsored by the Abilene Chamber of Commerce, April 1998.

Committee member and consultant to the National Center for Children’s Illustrated Literature drafting and editing a mission statement and promotional brochure, 1999. Conducted seminars for Winters (Texas) High School student media staffs, fall 1999. (second seminar scheduled for Dec. 1, 2000.
Scholarship competition judge, Southwestern Journalism Congress, 1998, 2000.
Author and proctor, crisis management contest for Texas Intercollegiate Press Association, 1996, 1997-98, 2000, 2001, 2003.
Consultant, assisting with grant-writing to secure reading curriculum materials for Abilene Christian Schools, 1997.
Convention coordinator, joint convention of TIPA and SWJC, 1996
Ad hoc committee on convention planning and procedures, TIPA, 2000
American Red Cross, Abilene Chapter, director 1984-89; vice president, 1989

Goodwill Industries, director 1985-88, vice president 1987-88

Junior League of Abilene, 1988-1995; education and training chairman, 1990; public affairs chairman, 1991-92

Mayor’s Task Force on Information Resources, vice chairman, 1987

Museums of Abilene, director 1988-1990

United Way of Abilene, budget committee 1988-89; planning committee chairman, 1990; Board of directors, 1987-93; Executive Board, 1990; Education chairman for 1993 campaign

Center for Non-Profit Management, director, 1992-1994

Abilene Board of Adjustments, 1992- 1995

Abilene Chamber of Commerce, annual banquet co-chair, 1992

Abilene Education Council, College night steering committee, 1997

Mend-A-Child, director 1991-1998; development chair; executive committee; president, 1996-97.

Past Precinct Chairman, Republican Party of Taylor County

Rainbow Bible School, board of directors. 2000-2001

University Church of Christ: Coordinator, weekly Wednesday night fellowship meal for congregation, 1996-98; Singer, worship enhancement and funeral choruses, 1990-present; Past editor, weekly bulletin; Co-leader, Care Group 11, 1995-98; Editor and copywriter on special projects as requested.

Professional memberships

Accredited member, Public Relations Society of America (Fort Worth Chapter)
College Media Advisers, 1990-99
Texas Intercollegiate Press Advisers Association
Ad hoc committee on convention planning, 2000-2001
Southwestern Journalism Congress
Association of Educators in Journalism and Mass Communication
Religion and Media Interest Group
Small Programs Interest Group
Association of Schools of Journalism and Mass Communication
Kappa Tau Alpha national honor society for journalism and mass communication,
Juror, Frank Mott book award competition, 2001, 2002, 2003.

Conferences Attended

Southwest Journalism Education Conference for Journalism and Mass Communication, Research Symposium, San Angelo, November 1996

Fall Business Meeting, TIPA/SWJC, Dallas, October 1995

Texas Intercollegiate Press Association/Southwest Journalism Congress Annual Convention,
1996, Convention Coordinator. 1997-2003, Attendee, coordinator and proctor for Crisis Management Contest
1998, SWJC awards presentation coordinator.

Southwest Journalism Congress Annual Convention,
2000, Beaumont, attendee
2001, Austin, attendee 2002,

American Association of Colleges and Universities Conference on General Education, San Antonio, April 1997.

Association of Educators in Journalism and Mass Communication Administrators Workshop, San Antonio, December 1998, Memphis, Tenn., December, 1999, Palo Alto, Calif., December 2002.

Association of Educators in Journalism and Mass Communication Administrators Workshop, Memphis, December 1999.

Accrediting Council for Journalism in Mass Communication
Spring meeting, Chicago, March 1999
Fall meeting, St. Petersburg, Fla., September1999
Spring meeting, Chicago, March 2000
Spring meeting, Chicago, March 2001
Summer meeting, Portland, May 2001

Association of Educators in Journalism and Mass Communication annual convention,
Phoenix, August 2000, Washington, D.C., August 2001.

Ball St. University Digital Media Curriculum Round Table Ball State University Muncie, Indiana, October 2002

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